- December 7, 2017
Your business lives and dies by leads. We get it because we’ve worked with companies like yours for years.
We’re FatCat Strategies, a full-service marketing firm in Raleigh, NC, and the home improvement industry is near and dear to our hearts. Why? Because we realize that your need for a constant stream of new leads is more critical and more intense than most other small businesses.
Most homeowners will only do one or two big renovation projects in their lifetime. They’ll remodel a bath or a kitchen once. They’ll replace all their windows or their vinyl siding once. They’ll add on a garage, build a sunroom, or install solar panels – you guessed it – once.
That means even if they had the most amazing experience with your company, they’ll probably never buy from you again. Because they don’t need to.
We’ve worked with clients in other industries – like software, financial services or auto repair – where the focus is on building “customers for life.” Repeat customers equal recurring, stable revenue.
But, you’re not so lucky. You need a constant stream of new leads to survive.
If you’ve been in business for more than 5 years, you know that radio, tv and newspaper ads just don’t deliver the results they used to. The good news is that, with the right digital strategy, you can generate the qualified leads you need to keep your sales team booked and your installers busy.
Our goal is to share the lessons we’ve learned working with home improvement companies like yours. We want to show you how you can be less dependent on TV and radio and better prepared for seasonal slowdowns.
We built this site for you. We hope you find it useful.